Have you got your proposal ready?
If you'll be releasing your self-published book sometime soon, you've probably wondered whether or not to throw a book launch. You might have been asking yourself whether it's even possible to throw a successful book launch as an indie author.
After all, you're a writer, not an event planner! Stay up to date with the most popular posts on Writer's Edit. Plus, you've worked super hard to get this book out into the world — you deserve to celebrate.
Here are nine handy tips for planning a successful book launch. Set yourself a budget — and stick to it The first thing you need to do when planning a book launch is set yourself a budget. As an indie author, you probably don't have a whole lot of cash to sling around on over-the-top parties, so this is a really important step.
Remember that your book launch doesn't have to be expensive or fancy in order to be successful. How much you want to spend is up to you, but keep in mind that a simple, well-thought-out launch can be effective without being too costly.
Once you've worked out how much you're willing and able to spend on your book launch, it's time to divvy up your budget. You'll need to factor in some or all of the following costs: Keep things simple, stick to your budget, and you'll thank yourself later.
Image via Pexels 2. This really comes down to a personal choice, and a consideration of what you want your book launch to achieve. Start as far in advance as you can, and ramp up your promotions as the launch gets closer.
Make sure you send out a press release, create an event page and talk about the launch on social media. You can even send out direct invites to local influencers you'd love to see at the launch.
Image via Pexels 3. Choose a venue that's right for your book As with any event, the venue you choose for your book launch is super important.
If possible, it should be in a fairly central and easily accessible location so that as many guests as possible can attend. The type of venue itself is up to you.
Let's take a look at some of the most common options A bookstore or library Many authors choose to partner with a retail venue such as a bookstore, who will host the event and sell books for you on the night more on sales below.
There are certain limitations when hosting your event in a bookstore or library, however: Luckily, there are several alternative options to consider.
A local cafe or bar Ask around at some of your local cafes or bars to see if they'd be interested in hosting your book launch. You might be able to strike up a deal in terms of food and drinks, as well as the exclusivity of the space you'll be occupying.
This option is great for a more 'casual'-style launch, or if you aren't expecting or inviting a whole load of guests. A hired function room Many local venues will have function rooms available for hire, which can be perfect for an event like a book launch. A private function room is especially handy if you're expecting quite a few guests and would prefer to have a space that's completely your own to host the evening.
Obviously, you'll incur some extra costs with this type of venue, but it may be worth it for the privacy and ease of organisation. Somewhere that fits in with an aspect of your book A creative approach to choosing a book launch venue is to match it to an aspect of your book — some element of setting, plot or character.
If, for example, your book is set in Spain, you may choose to hold your launch at a Spanish tapas bar. Similarly, if your main character is an artist, you might seek out an art studio space to rent for the evening, or approach an art gallery to enquire about hosting your event.
Image via Unsplash 4. Make sure you're prepared for sales If you host your launch in a bookstore, the staff there will most likely take care of the sales side of things.
However, keep in mind that if you choose this option, you'll effectively be splitting a percentage of the profit with the bookstore itself.
Also, most bookstores operate on a sell-or-return policy, meaning that if any copies of your book aren't sold, they'll eventually be returned to you at your own cost.
If you choose to run your own sales at your book launch, there are a few things to keep in mind Cash and electronic purchases You should offer both these options to make it as easy as possible for people to buy your books at the launch.
You'll need to have a change float on hand for cash purchases. A calculator is always handy too, so you can provide change quickly and easily.Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences [Fred C.
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