Marketing strategies and bank performance in nigeria

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Marketing strategies and bank performance in nigeria

Despite the efforts of government aimed at efficient distribution of petroleum products; the problems of inadequate and uneven distribution among others still threaten the marketing of petroleum products today in the country. As a result, these problems gave birth to independent marketers that served as a panacea to the prevalent economic situation occasioned by inadequacy in petroleum products distribution in the country.

Inadequate marketers therefore were granted rights to be involved in the industry as to bridge the gap created by distribution logistics, to ameliorate the sufferings of Nigerians.

Entry of independent marketers became welcomed and justified, in the oil industry. Prior to the birth of the independent marketers, petroleum products distribution was epileptic and unreliable. Therefore, the shortage experienced in the country of petroleum products in and were attributed to the inadequate distribution network for petroleum products.

Government therefore responded to these problems in two ways: Also, task force have been put in place to ensure that petroleum products reach their destination without diversion.

Also, possible recommendations are made to solve the problems so identified. The study therefore covers mainly some specific petroleum products like diesel, kerosene, premium motor spirit gasoline and domestic gas, which are commonly used in domestic and economic life more than other products of petroleum crude oil.

Distribution pattern of petroleum products in Nigeria has received increased attention, since diesel, kerosene, gasoline are described as one of the bedrocks of the Nigerian economy.

However, there are pertinent problems witnessed in the marketing of petroleum products in Nigeria. One of such problems is the location of depots: Also, there is problem of shortage i.

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Easter, Christmas and New Year, during these periods, there is always excessive usage culminating into increased demand for petroleum product. Other problems militating against the distribution of petroleum products include: Studies have come up with above listed problems generally affecting the marketing of petroleum products, and no specific study has been carried out on petroleum products which is commonly used such as kerosene, gasoline and diesel.

This study is therefore focused on the identification of problems in marketing the petroleum products under reference and possible solutions being given towards solving them.

As a result of this short fall in capacity levels, the industry is yet to realize the object of its mission in the country. This unaccomplished mission is evident especially when looking critically into various problems relating to the oil industry in the country.

Prominent among these problems is the ineffective marketing of petroleum products. The aim of this study therefore is to identify the problem in the marketing of petroleum products and an attempt to determine ways of solving such problems looking critically at some activities involved. This study attempts to accomplish the following: Therefore, the economic importance of marketing petroleum products attracts government bodies, institutions, general public, international oil companies as well as independent marketers.

The information generated by this study would help the government carry out a more purposeful and result oriented planning, control and evaluation of the petroleum industry with a view to enhancing its contribution towards improving the Nigerian economy.

Marketing strategies and bank performance in nigeria

Also the benefits derivable from this research work by the researchers and the consuming public points to the significance of the study. Based on the purpose of the research stated above, the following research questions have been formulated: The hypothesis shows the position or opinion of the researcher in his attempt to express the subject of this research work.

Though, these are subjective; their authenticity, validity, or otherwise will be tested in the process of this work. The problems of frequent power failure, inadequate storage facilities and transportation does not hinder effective marketing of petroleum products.

Inadequate finance, uniform pricing does not impede proper marketing of petroleum products to final consumers. According to Cassidythere are about two thousand, six hundred 2, petroleum products. Therefore, considering this wide range of products available.

Marketing strategies and bank performance in nigeria

This work will be delimited and constricted mainly to problems facing distribution of kerosene, gasoline and diesel. The choice of these products is based on how the domestic economic life of the country is controlled basically by these three products — kerosene, diesel and gasoline.

Below are terms use din this study, with unique manning, subjected to varied interpretations are defined as follows: According to same dictionary above; problem means a thing that is difficult to deal with or to understand.

Defined as a process of planning and executing the conception, pricing, promotion and distribution of ideas goods and services to create exchanges that satisfy individual and organizational objectives.

American Marketing Association In this work, marketing basically describes, distribution and selling of petroleum products to in Nigeria.

Result of the analysis revealed four factors which were distribution network, quality of service, promotion and price with the percentage contribution of each factor being %, %, % and % respectively.


performance of marketing strategies employed by the banks. Vol.7, No.3, May, Mathematical and Natural Sciences. Study on Bilinear Scheme and Application to Three-dimensional Convective Equation (Itaru Hataue and Yosuke Matsuda).

Marketing Petroleum Products In Nigeria – Associated Problems (a Case Study Of Selected Independent Petroleum Marketing Firms In Port Harcourt).

MARKETING STRATEGIES AND THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN AKWA IBOM STATE, NIGERIA Ebitu, Ezekiel Tom, Marketing Strategies, Performance, Relationship Marketing, Product Quality, Marketing Communications.

INTRODUCTION Central Bank of Nigeria is one whose capital employed excluding land is between ₦1 million. With member countries, staff from more than countries, and offices in over locations, the World Bank Group is a unique global partnership: five institutions working for sustainable solutions that reduce poverty and build shared prosperity in developing countries.

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